When press don’t have time to respond to your pitches but have time to share a picture of what they just ate on Twitter and Facebook. (reader submission)
S/o to my dude Doug Chernack and the AFP team #CantStopWontStop
Behind The Scenes of Hot97’s Summer Jam XX
Good recap that shows some of the challenges with logistics, talent and overall on-site management of a major event - It’s harder than it looks #DontTryThisAtHomeKids
When you find out you won the new business you were dreading.
Friday Reads: A quick collection of the best things we’ve been reading this week.
“The big picture conclusion here is that while the Gallup and SHIFT polls showed that social media has influence in the minds of the consumer, the data you should be paying attention to most is your own. Pay attention to the statistical and methodological validity of data you see in the news, absolutely, but pay even closer attention to the things that influence your business first and foremost.”
- A simple tip for improving your brand tone of voice guidelines by David Moth [Econsultancy]
Consumers expect a consistent tone of voice from brands. Here’s how to lay out consistent ground rules for achieving that.
- The Kinds of Photos Instagram Followers Want to “Like” by Alexandra Jacopetti [Social Media Today]
“Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch.”
That doesn’t mean that food is off limits; just tap into the big communities wisely. Like Dunkin Donuts and Oreo did to announce their partnership:
Branded Content: Jaeger-LeCoultre’s “Reinvent Yourself” - The Film. Great visual storytelling here.
Preparation + Opportunity = You have to be READY for your ‘moment’ when it comes: Legendary MC & producer Kwamé shares how he produced 6 of 8 songs on his classic debut album, 'Kwamé the Boy Genius featuring a New Beginning' in one day at age 16. He had one shot at studio time on CHRISTMAS DAY and got it done.